Why VeggieMat is Important?


"Increasing our consumption of fruits and vegetables could save more than 100,000 lives and $17 billion in health care costs from heart disease each year."

Union of concerned scientists

“A diet rich in vegetables and fruits can lower blood pressure, reduce the risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar […]”


There’s Science on Every Mat

VeggieMat™ is more than just mealtime fun: We’ve used four scientific studies in designing our mats to ensure every detail helps your kids eat more veg.

  • Involvement Encourages Eating

    Children who help prepare their meals, eat up to 76% more vegetables than those who don’t.

  • Colors Stimulate Interest

    Kids love variety, wanting as many as six different colors on their plate (in contrast to us boring adults who prefer just three!)

  • Playing Leads to Trying

    Playing with food actually helps pickier eaters try new things (but you might want to keep this a secret…).

  • Visual Appeal Is Important

    Kids eat more tasty-looking fruit than regular-looking fruit, and we’re sure it’s the same for veggies.

Get Your VeggieMat Now

Available in 2 colors and 2 designs. $8.99 /mat.

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VeggieMat™ with colorful vegetables on it